What can I write that will help you the most in your business.
I offer critiques of brochures, advert, letters and web sites.
Is that important to your business?
If your business is built on referrals you probably know vaguely that you maybe ought to do things better. But it's not going to make immediate profits, will cost you money and... "hey we already have all the customers we can handle".
I offer business growth coaching covering super people recruitment, better sales presentations, more effective organisation, superior IT project management.
Is that important to your business?
If you're making profits you don't need any of these do you?
Be warned.
Thinking that way is the slippery slope to the bankruptcy courts.
That's not you?
Think about the rail barons in the USA in the last century. Fabulously wealthy. Are they still around?
Not really. They just didn't adapt to changing circumstances and business.
Don't let that be you and your company.
Depending on one or two ways of getting business, in the same way everyone in your industry does constrains you.
How?
Everyone using the same methods to get business will attract a certain percentage each. Companies using a method have a better chance of attracting customers from their competitors.
If you think brochures don't sell, think again.
If you think direct response sales letters suck - Reader's Digest can prove you wrong.
If you think it doesn't matter about the words on our web site. You wont even know how many customers you're losing.
Ring me on UK 0161 278 1919 and set-up a review of any piece of your marketing arsenal.
Be warned though my consulting fees are £10 a minute on an ad-hoc basis and I only work with open-minded and committed business owners who are willing to try new ways of getting more business.
Saturday, May 27, 2006
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